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Do you diagnose yourself online?
What’s wrong with me Dr. Google? So apart from everyone thinking I am major anxiety about everything….I’m sure we can all relate to having Googled our symptoms before. Working on multiple clients...
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Omni-channel success, and other key digital trends and targets for 2013
I stumbled upon this interesting infographic by Adobe and Econsultancy, which itemises key digital trends for digital marketers for 2013. Since we are almost half way through the year, how do we think...
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5 things to do in a social media crisis
What do you do when you are a social media community manager for a page that has completely gotten out of control? Take the RSPCA Facebook Page for example. Recently they have been under extreme fire...
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[Infographic] Trendy buzzwords for your next presentation
So this Thursday morning (not just morning, more like sparrows fart) I have a presentation with a colleague of mine. The breakfast seminar is to members of the Australian Marketing Institute on website...
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3 ways to improve your online audience targeting
Digital marketing, in general terms, is a very new medium for advertisers. I write all of my articles with hopes to educate businesses about the truths about digital platforms. In my previous article,...
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Gruen Planet is back for the 2013 election
I don’t watch a lot of TV. I don’t have the attention span. On another note, if you are in Australia right now, TV is just polluted with the election campaign anyway, which makes it even more...
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Media planning in digital and traditional – more same than different
In my time working across multi-faceted campaigns across different media types, I’ve found people talk about digital marketing as this radically different way of strategic planning. Sorry people, but...
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How to conduct a digital marketing audit for a B2B company
Digital is very well developed in the FMCG and retail worlds, but what about within B2B industries? This year I took the plunge from B2C to B2B, and things on this ‘side’ feel, at this stage, a...
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5 things to do in a social media crisis
What do you do when you are a social media community manager for a page that has completely gotten out of control? Take the RSPCA Facebook Page for example. Recently they have been under extreme fire...
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The Creatives vs The Marketing Department
The beautiful disparity that is left vs right brain. Those discussions many agencies and marketers have to go through against every concept iteration… Can you make the blue less blue? Our brand...
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